Lakmé 9to5 Primer + Matte is the first lip color with built-in primer for a long lasting, matte finish. The Built-in primer makes the color stay comfortably for 12 long hours. It also has a smooth application that ensures an intense color payoff. Lakmé 9to5 Primer + Matte gives a smooth and creamy finish which doesn’t make the lips crease. Also, you don’t require touch-ups for not 8 but 12 hours.